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Linkage is not strong, how big is the smart home market space?
(Summary description)
Smart home has become a development trend and has entered the lives of the people. Items such as smart door locks, smart lights, smart home appliances, and smart security have become popular items for consumers.
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Smart home has become a development trend and has entered the lives of the people. Items such as smart door locks, smart lights, smart home appliances, and smart security have become popular items for consumers.
However, the current smart homes are not very interoperable, and some of their functions are rather tasteless, making the consumer experience poorer. At the same time, the existence of fears of information leakage, fear of paralysis of the whole house, etc., has also made the whole house smart home not universally recognized by consumers.
Smart home items become the mainstream of consumption.
At present, smart homes include smart sockets, housekeeping robots, smart speakers, smart controls and other categories. Consumers are currently more accustomed to practical parts of smart home items, such as smart door locks, smart toilets, and sweeping. Robots, Tmall elves, etc. According to "Smart Home Consumer Insights in the Sinking Market in 2020", the sales of mainstream smart homes on the Tmall platform have grown by more than 30%, and smart kitchen appliances, smart security, smart lighting, and audio-visual entertainment have become the fastest-growing categories.
From the perspective of consumer groups, the post-80s and post-90s generations are the mainstream consumers of smart homes. 71.5% of young people consider smart factors when purchasing home appliances. Smart home appliances have become the mainstream of young consumers' home appliances consumption. Tmall Genie pointed out that families with elderly and children have a stronger demand for intelligent voice assistants. However, many smart home products need to download multiple apps due to lack of linkage or weak linkage, which is a poor experience for many consumers. Some consumers worry that the elderly will not control smart homes, and "do not understand" and "will not" cause more trouble. Consumers also have a lot of worries about whether the technology is mature, the price is too high, and the service is not standardized.
Still in the stage of "concept is more important than application"
At present, smart home is still in the stage of transition from smart single product to whole house smart. The development of smart home can be roughly divided into three stages, the product-centric single product intelligence stage; the scene-centric interconnected intelligence stage; and the user-centric smart home stage. "According to the current development trend of smart homes, my country's smart homes have come out of the single-product intelligence stage and have begun to transition from the scene stage to the smart home stage.
In recent years, smart home, as a new trend in the development of the home furnishing industry and the times, has significantly accelerated its market concept, promotion ratio, and product system construction. The results of local applications have become increasingly apparent, and the involvement of all forces has increased significantly. "From the perspective of practical application, smart homes are still at a stage where the concept is more important than the application, and the sporadic application is more important than the overall application.
At present, whole-house intelligence is just a concept. "There is no actual family residence for the time being, but it may be realized in the future."
At present, the development of smart home products is relatively prominent. Each category develops the smart home system of this category (enterprise). Once it is put into daily life scenes, these single products are part of the content of home life. The whole house is smart, and the compatibility of various systems is a problem. "Smart home is basically to make life easier, easier to master, and easier to operate. If you break away from this starting point, it's just smart technology."
Many companies believe that with the development of Internet of Everything technology and the maturity and popularization of wireless technology products, the realization of whole house intelligence is not very difficult, but whole house intelligence is still a long way from popularization.
It is recommended to buy mature products
Smart home is a social system engineering that is closely related to the country’s network technology, information technology, big data development, and product manufacturing level. At the same time, smart homes rely on mature technologies and products. “The application of smart homes is not just a concept. Not to emphasize the so-called advancement too much."
Consumers are advised to buy mature products, and on the premise of clear needs, buy the functions (products) they want to use, not to pay for functions that are too advanced or dispensable, pay attention to the easy-to-manage and easy-to-operate products, and value intelligence After-sales service capabilities of household production and sales companies. It is important to understand the upgrade space and service content of smart products to avoid the risk of a short life cycle of smart products.
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